It’s not you it’s me: The problematic nature of Australian film audiences

Australian cinema plays an incredibly important cultural role in our society. Seeing our own stories on screen is a way of sharing our nation’s origins, struggles, triumphs, character, values, past, and even its future (Hogan 2010, p. 63). However, Australian film audiences are a fickle bunch. Although 91% of respondents in a Screen Australia (2011, …

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